He is currently the Vice President of the Association of Professionals Promoting Modernization, and concurrently serves as the Deputy Director of the Guangzhou Nansha Guangdong-Hong Kong Cooperation Advisory Committee and the Qiong-Hong Kong Economic Cooperation and Development Advisory Committee. He was formerly the Deputy President of the Hong Kong Trade Development Council, stationed in the New York, Tokyo and London offices, and has been deeply involved in the international economic and trade field for more than 30 years.

Currently the co-founder and CEO of MaLogic, he was formerly the Chairman of Ogilvy & Mather Integrated Communications Group South China and Hong Kong, and the Chairman of the Hong Kong Advertising Association. He has led the brand transformation of many multinational companies. His book "Decoding Brands" systematically expounds the brand construction theory that subverts the times and is widely recognized by the industry.

Formerly the Regional Director of Asia Pacific for Philip Morris International Group and the Executive Director of the Hong Kong Tourism Board, he has been deeply involved in global market strategy for over 30 years. With his deep insight into consumer behavior and market trends, he has led the successful launch of consumer brands in many countries and developed innovative marketing plans, significantly enhancing Hong Kong's international tourism appeal.